VSL Market / Brand identity
One identity.
Everywhere VSL.
Our logo, signature colours and tagline. A simple reference for digital and print use.
01 / The signature
Use the original. Keep it clear.
The curved V, yellow tile and MARKET lettering belong together. Preserve their shape, spacing and proportions.
Give the logo room
Keep clear space around it. Do not stretch, crop, rotate or redraw it. On yellow, use white backing when needed to keep the yellow tile visible.
02 / Our palette
Purple. Yellow. Deep ink.
Use HEX or RGB for digital design. CMYK values below are starting estimates for printing.
Purple
VSL purple
- HEX
- #4A174B
- RGB
- 74 / 23 / 75
- CMYK
- 1 / 69 / 0 / 71%*
Yellow
VSL yellow
- HEX
- #FBC848
- RGB
- 251 / 200 / 72
- CMYK
- 0 / 20 / 71 / 2%*
Logo ink
Logo black / deep ink
- HEX
- #25091D
- RGB
- 37 / 9 / 29
- CMYK
- 0 / 76 / 22 / 85%*
The logo uses the supplied deep ink #25091D. Preserve this colour in the master artwork. White is the contrast colour for lettering on purple.
* CMYK order: Cyan / Magenta / Yellow / Black. Ask your printer to apply the destination colour profile and approve a physical colour proof.
03 / Our tagline
Buy. Sell. Pay.
Keep the words in this order. Keep the tagline separate from the original logo artwork.
vsl.market